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Psychology of UX Design

(UX-DESIGN.AW1) / ISBN : 978-1-64459-643-2
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1

Introduction

  • Section I – Psychology Laws
  • Section II – Psychological Effects
  • Section III – Gamification
  • Section IV – Biases
2

Fitt’s Law

  • Introduction
  • History
  • How to avoid Fitt’s law mistakes?
  • Conclusion
3

Hick’s Law

  • Introduction
  • History
  • Let us understand Hick’s law 
  • Conclusion
4

Miller’s Law

  • Introduction
  • History
  • Understanding Miller’s law with examples
  • Conclusion
5

Jakob’s Law

  • Introduction
  • History
  • Jakob’s law and its usage
  • Tips and strategies to use Jakob’s Law
  • Conclusion
6

Tesler’s Law

  • Introduction
  • History
  • Real-life examples of Tesler’s law
  • Tips to use Tesler’s law
  • Conclusion
7

Gestalt’s Law

  • Introduction
  • History
  • Law of proximity
  • Law of similarity
  • Law of continuity
  • Law of closure
  • Law of focal point
  • Conclusion
8

Doherty Threshold

  • Introduction
  • History
  • Examples of Doherty Threshold 
  • Conclusion
9

Zeigarnik Effect

  • Introduction
  • History
  • Use cases of the Zeigarnik effect
  • Tips to use Zeigarnik effect
  • Conclusion
10

Storytelling Effect

  • Introduction
  • History
  • Tips on how to use storytelling effectively
  • Conclusion
11

Halo Effect

  • Introduction
  • History
  • Reverse Halo effect
  • Impact of Halo Effect in UX
  • Conclusion
  • Key findings
12

Goal Gradient Effect

  • Introduction
  • History of the goal gradient effect
  • Practical examples of Goal gradient effect
  • Conclusion
13

Picture Superiority Effect

  • Introduction
  • History of PSE
  • Know what makes images memorable
  • Conclusion
14

Von Restorff Effect

  • Introduction
  • History
  • Von Restorff affects everyone
  • Use of Von Restorff effects by UX Designers
  • Conclusion
  • Points to remember
15

Gamification in UX Design

  • Introduction
  • Scarcity
  • Social proof
  • Reciprocation
  • Reinforcement
  • Shared commitment
  • Conclusion
16

Biases in UX Design

  • Introduction
  • Confirmation bias
  • Negativity bias
  • Research bias
  • Default bias
  • Anchoring bias
  • Tips to overcome anchoring biases
  • Conclusion

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