CIW

CIW Social Media Strategist v2.1

Prepare for the CIW 1D0-623 certification exam with our online training course that is perfectly aligned with the exam content guidelines.

(1D0-623v2_0.AC1) / ISBN : 978-1-64459-246-5
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About This Course

Get ready to earn your Social Media Strategist V2.0 certification badge with our online training course that helps you prepare for the prestigious exam. The course content is especially aligned with the CIW: 1D0-623 exam prep objectives and focuses on utilizing social media in the business context. It is a comprehensive Social Media Strategist course that covers a wide range of topics relevant for creating, implementing, and managing effective social media campaigns. Explore the tools and technology needed to develop effective social media strategies, craft engaging content, and measure campaign performance using analytics. By the end of the exam, you’ll be well-prepared to pass the CIW Social Media Strategist certification exam and leverage the digital media for business growth and development.

Skills You’ll Get

  • Designing social media strategies for business needs
  • Create engaging content for target audiences
  • Leverage social media analytics for optimizing campaigns’ performances
  • Build and manage thriving online communities
  • Understanding the role of ethical social media 
  • Using SWOT analysis reports
  • Advertising on Google, Facebook, Instagram, Pinterest, Twitter, Linkedin and more
Download Course Outline

1

Introduction to Social Media

  • Social Media Marketing
  • What is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social media engagement
  • Introduction to Social Media Tools
  • Lesson Summary
  • Optional Labs
2

Using Social Media in Business

  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Social Media Consumers
  • Advantages of Social Media in Business
  • Lesson Summary
  • Optional Labs
3

Developing a Social Media Strategy

  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Social Media Strategic Plan Incorporating the Business Marketing Plan and Goals
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Services Marketing Mix: The 7 Ps of Marketing
  • Lesson Summary
  • Optional Labs
4

Creating a Social Media Campaign

  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Personal Standards
  • Work-Based Learning Experience
  • Planning a Campaign
  • Campaign strategies and tactics
  • Developing Social Media Content
  • Curating content
  • Time Management
  • Lesson Summary
  • Optional Labs
5

Social Media Platforms

  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • X
  • LinkedIn
  • Instagram
  • Pinterest
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Algorithm Changes
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary
  • Optional Labs
6

Presentations and Business Blogs

  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary
  • Optional Labs
7

Risks, Reputation, and Crisis Response

  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • How Copyright Works with Social Media
  • Accessibility Compliance
  • Netiquette and Cultural References
  • Legal vs. Ethical Issues
  • Security Standards
  • Ethical Reasoning and Judgment
  • Reputation Management
  • Lesson Summary
  • Optional Labs
8

Social Media Advertising

  • Social Media Advertising
  • Advertising on Social Media Apps
  • Advertising on Google Platforms
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary
  • Optional Labs
9

Social Media Metrics and Analytics

  • Social Media and Big Data
  • Social Media Mining
  • Social Media ROI and Metrics
  • Tools for Tracking Metrics
  • Lesson Summary
  • Optional Labs
10

Reports and Optimization

  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary
  • Optional Labs

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The objective of this certification exam is to evaluate the student’s ability to implement social media strategies and execute successful campaigns for brand development and marketing.

Study the course materials, test your learning with self practice, and go through real-world case studies for better understanding. You can enroll for an online training platform like uCertify to learn from industry experts.

There are a lot of websites offering 1D 623 exam questions and dump, you can identify the sources and choose one. However, you should study the course material diligently and attempt practice questions and assessments, before scanning through this dump.

This is an industry-recognised certification that is valued by organizations worldwide. It can boost your  career advancement and open doors to some of the in-demand profiles like Content Creator, Community Manager, Social Media Analyst, Social Media Manager, Digital Marketing Specialist, etc.

The average salary range of a CIW certified social media strategist ranges $40,000 to $75,000.

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